Intuitive Vehicles + Next Generation UX + HMIs

Welcome to ScaleUp 360° Car HMI USA – the digital summit bringing together all stakeholders leading the technical and design future of automotive HMIs and UX. Experience 2 days packed with live sessions and case studies by decision makers and industry thought leaders on challenges in HMI and UX development and engage with your peers in real-time – right from your desk.

Live sessions

Join us when automotive decision makers and leading technical professionals present their use cases, concepts, technical challenges and innovations in in HMI and UX development.

For attendees

Experience thought-provoking case studies by industry leaders and discuss the presented topics with other attendees using our live chat tool. Interact with our speakers in real time during the Q&A sessions to get the most out of your digital event.

For partners

Use our digital event platform to deliver live demos of your solutions to an audience of decision-makers with budget responsibility – right from your desk.

we.GO LIVE & Online in


Who is part of our Speaker Community?


ScaleUp 360° Car HMI USA at a glance

16 Speakers

250 Attendees

38% OEMs

51% Senior Management

See who is atteding the ScaleUp 360° Car HMI USA – and why you should join!


we.HAVE Partners, not Sponsors

ScaleUp 360° is a unique digital event series in the business & technology world because of our relationship with our partners. Our aim is to support them to reach their targets and inspire innovation.

Who is part of our Business Partner Community?

Position your business as a first mover and thought leader. Use our format to showcase your solutions in form of live-demos to potential customers in real time.

Become a part of our ScaleUp 360° partner community today!


ScaleUp 360° Car HMI USA

Best practices to overcome Human-Machine Interfaces (HMI) complexity - Allowing drivers to perform infotainment and control input tasks without affecting driving performance

How do complete user interfaces that cover graphics, voice recognition and augmented reality functions look like?

How to coordinate HMI with autonomous vehicles sensors to deliver life-saving driving support?

Monitoring the driver – How cars detect driver drowsiness and distraction and provide alerts

What are solutions to provide more intuitive control of gesture commands for communication, entertainment and driving dynamics in the cockpit?

Providing a customized in-car experience – How to authenticate a driver keyless and load customized driving environment in terms of vehicle behavior and infotainment?

How do innovative handwriting recognition technologies enable natural human-machine interfaces (HMI) for different writing modes?

What are state of the art backend solutions and cloud infrastructures behind car connectivity?

Leading the way – What are navigation solutions that include positioning, core technology, electronic horizons and even predictive navigation?

Getting the voice of the customer - How can HMI technology work as a direct feedback channel from consumers to car makers to facilitate improving their products?

What are solutions that create an augmented view of a car’s real-world environment on HUDs?

Creating rich user experience – How UI design software empowers functional and beautiful UIs for engineers and designers to work with

Register here – it’s free!

Register online now

ScaleUp 360° - Live Webinars, Live Q&As, Live Tool Showcases

How does Scale Up 360° work?

Experience the genuine Event Feeling – without leaving the office! Put yourself at the center of your industry ecosystem – learn, engage and discuss trends & innovation with thought leaders across the globe at our digital events. ScaleUp 360° is the knowledge exchange & content delivery platforms for cross-industry executives from all over the world.