The digital summit for Software Asset and License Management experts

Welcome to ScaleUp 360° SAMS Europe – the digital event for Software Asset Managers, License Managers, IT Vendor Managers, IT Contract Managers and IT Procurement practitioners in Europe. Experience 2 days of virtual sessions and case studies on Software Asset Management Best Practices by true industry thought leaders.

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Speaker Highlights 2022

Speakers 2022


ScaleUp 360° SAMS Europe

Optimizing SAM in the Subscription Economy – What are the best approaches to controlling your spend for public cloud services?

Bring Your Own License – Which on premise licenses can be use on which IaaS?

How does license mobility really work: Which server applications can be deployed with the existing licenses on AWS and which ones need to run on instances in dedicated hosts?

Azure Portal, AWS Marketplace & Co.: Buy per click – What is the future of IT Procurement between fast deployment and cost transparency?

FOSS & SAM: How to minimize compliance risks of using of free and open software in your organization?

(SAP) Indirect use: Mastering the new sales, audit and pricing models

License optimization in complex hybrid system landscapes

Is there an end to the old tug of war? What are possible ways to change the relationship between software publishers and end-user companies?

Assessing the implications of containerization of the IT for software asset management

Mastering the Industrial IoT challenge: How to measure “Digital Access” vs. “Human Access”?

Bringing together SAM, IT Service, Application & IT Security Management: Towards a holistic approach to providing applications, proactively managing risks & vulnerabilities via software classification and reducing softwar costs – is this the future of SAM?

SAM in complex organizations: Company-wide alignment of software licensing and procurement processes

Best practices of Software Asset Management in cases of M&A, Carve-ins / Carve-outs

What are the benefits and the limits of an enterprise-wide software license management automation?

How to chosse the optimal (combination of) SAM tools, systems and reporting solutions?

We have AWS Budgets, why do we need additional tools & dashboards? Cloud Services and the evolution of SAM Tools

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we.HAVE Partners, not Sponsors

We want you to achieve your goals with our digital networking platform. Together we have a vision: to develop digital events of the highest quality and to realize networking on decision maker level with the best possible effect.

Out Business Partner 2022:

Position your business as a first mover and thought leader. Use our format to showcase your solutions in form of live-demos to potential customers in real time.

Become a part of our ScaleUp 360° Partner Community today!


What is the ScaleUp 360° Virtual Event Experience?

Looking to grow your sales? Meet the right decision makers? Multi-Touchpoint? Discover the most interactive virtual conference concept in the industry!


Live Sessions – 100% Digital

Virtual Workshops

Tech Takes

Virtual Panel Discussions

Video & Group Video One2Ones

Chats & Group Chats

Digital Matchmaking & Meeting Management

Who takes part?

Download Attendee List

SaaS - Software as a Service

What are our Key Features?

Keynotes & Case Studies

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. All Sessions will be recorded. Increase your exposure and showcase your solution to a worldwide audience.

Virtual  Workshops
& Panel Discussions

Be part of several simultaneously thematic conversation rounds with changing topics and team constellations or join moderated conversations where hand-picked industry experts discuss current and future issues from different perspectives.

Virtual Tech Takes

Delegates and solution providers have the chance to actively participate in product and service demos at the virtual expo floor.

AI-based Matchmaking

Make the right business connections, meet the industry experts with a similar investment focus, and talk about the leading projects/tools pushing the industry forward through our unique software platform hubs101.

Meeting Management

Create meetings with attendees directly via your virtual booth or discuss with challenges and project with digital attendees via Video One2Ones.

Video One2Ones

Network before, at and after the event with onsite attendees and digital prospects whenever you want!