Progressing SAM Maturity | Reducing Software Costs

Welcome to ScaleUp 360° Software Asset Management Strategies Europe – the digital event for Software Asset Managers, License Managers, IT Vendor Managers, IT Contract Managers and IT Procurement practitioners. Experience 2 days of virtual sessions and case studies on Software Asset Management Best Practices by true industry thought leaders.

Virtual Sessions

Join us when leading software asset and license management experts, IT vendor managers and IT procurement practitioners unveil their journey to a effective strategic Software Asset Management and present their challenges and best practices in the field of SAM & IT Procurement.

For attendees

Experience thought-provoking case studies by industry leaders and discuss the presented topics with other attendees using our live chat tool. Interact with our speakers in real time during the Q&A sessions to get the most out of your digital event.

For partners

Use our digital event platform to deliver live demos of your solutions to an audience of decision-makers with budget responsibility – right from your desk.

we.GO LIVE & Online in


ScaleUp 360° Software Asset Management Strategies Europe

Optimizing SAM in the Subscription Economy – What are the best approaches to controlling your spend for public cloud services?

Bring Your Own License – Which on premise licenses can be use on which IaaS?

How does license mobility really work: Which server applications can be deployed with the existing licenses on AWS and which ones need to run on instances in dedicated hosts?

Azure Portal, AWS Marketplace & Co.: Buy per click – What is the future of IT Procurement between fast deployment and cost transparency?

FOSS & SAM: How to minimize compliance risks of using of free and open software in your organization?

(SAP) Indirect use: Mastering the new sales, audit and pricing models

License optimization in complex hybrid system landscapes

Is there an end to the old tug of war? What are possible ways to change the relationship between software publishers and end-user companies?

Assessing the implications of containerization of the IT for software asset management

Mastering the Industrial IoT challenge: How to measure “Digital Access” vs. “Human Access”?

Bringing together SAM, IT Service, Application & IT Security Management: Towards a holistic approach to providing applications, proactively managing risks & vulnerabilities via software classification and reducing softwar costs – is this the future of SAM?

SAM in complex organizations: Company-wide alignment of software licensing and procurement processes

Best practices of Software Asset Management in cases of M&A, Carve-ins / Carve-outs

What are the benefits and the limits of an enterprise-wide software license management automation?

How to chosse the optimal (combination of) SAM tools, systems and reporting solutions?

We have AWS Budgets, why do we need additional tools & dashboards? Cloud Services and the evolution of SAM Tools

Register here – it’s free!

Register online now


The Panel 2020


ScaleUp 360° Software Asset Management Strategies Europe at a glance

12 Live Sessions – 100% Digital & Virtual

250 Attendees

12 Hours of Case Studies & Best Practices

47% Senior Management

See who is atteding the ScaleUp 360° Software Asset Management Strategies Europe – and why you should join!


we.HAVE Partners, not Sponsors

ScaleUp 360° is a unique digital event series in the business & technology world because of our relationship with our partners. Our aim is to support them to reach their targets and inspire innovation.

Who is part of our Business Partner Community?

Position your business as a first mover and thought leader. Use our format to showcase your solutions in form of live-demos to potential customers in real time.

Become a part of our ScaleUp 360° partner community today!

ScaleUp 360° - Virtual Sessions, Live Q&As, Live Tool Showcases

How does Scale Up 360° work?

Experience the genuine Event Feeling – without leaving the office! Put yourself at the center of your industry ecosystem – learn, engage and discuss trends & innovation with thought leaders across the globe at our digital events. ScaleUp 360° is the knowledge exchange & content delivery platforms for cross-industry executives from all over the world.